We provide two metrics for survey responses.
Percentage of positive responses.
(No of positive responses - No of negative responses)/(No of email opens) * 10. This metric treats email open with no responses as a soft negative response.
You can segment responses using properties. A segment is created by combining one or more “conditions”. A condition is a property based filter for responses.
Key concepts in segmentation
An operator is a logic function used to create a “condition”. The table below lists available operators.
|Operator||Property types||Example “condition”|
|Less than||Number, Date||Cart value less than 500|
|Less than or equal to||Number, Date||Items in cart less than or equal to 3|
|Greater than||Number, Date||Age greater than 21|
|Greater than or equal to||Number, Date||Cart total greater than or equal to 499|
|Exactly equal||Number, String, Boolean||City name exactly equal to “San Francisco”|
|Exactly not equal||Number, String, Boolean||Customer category exactly not equal to “Enterprise”|
|Is set||Number, String, Number set, String set, Date, Boolean||“Mini bar usage” is set|
|Is not set||Number, String, Number set, String set, Date, Boolean||“Web check-in” is not set|
|Contains||String, String set||Product name contains “organic”|
|Contains exactly||String, Number set, String set||Product name contains exactly “farm fresh”|
|Does not contain||String, Number set, String set||Product name does not contain “phone”|
|on||Date||Order placed on 21-10-2012|
Value is data of a property. For example, a “city” property can have value “New York City”.
It is a combination of property, operator and value. For example, “operating system (property) is (operator) Android (value)”.
Segmenting responses in dashboard
Follow these steps given below to add a condition:
- Click the plus icon. You will immediately see a list of all available properties.
- Select a property. You will immediately see list of all available operators for the selected property.
- Select an operator. You will immediately see a text box or drop down depending on selected operator.
- Input a value.
Scores will update immediately after you add a condition. You can repeat above steps for adding multiple conditions. You can remove a condition by clicking the cross icon. You can add a maximum of 5 conditions in dashboard.
Segmenting responses through API
Read API documentation.